SEM

SEARCH ENGINE MARKETING

Our search engine marketing(SEM) service is the most efficient way to grow customer business in an increasingly competitive marketplace by promoting their products and services.We do paid advertisements that appear on search engine results pages ( SERPs).Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

We promote various formats of pay-per-click ads like text-based ads, visual ads like product listing ads and product-based advertisements that allow consumers to see important information at-a-glance.

Our specialized cost-effective Adwords campaign techniques improve conversion rates with higher ROI and find new customers and enhance site performance through high quality score.

Our SEM practices comprises of following methods and metrics:

We adopt three factored Keyword research and analysis methods:

Site being indexed in the search engines.

Researching on the most relevant and popular keywords for the site and its products.

Usage of those keywords on the site to generate and convert traffic.

We find Website saturation and popularity by analyzing the number of pages of the site that are indexed by search engines and how many backlinks the site has.We embed relevant keywords to ensure that they rank high enough in search engine rankings.

We verify the website for mobile-friendly design.

We validate copyright and trademark issues of the website.

We use Back end tools(Web analytic tools and HTML validators)to measure traffic and other conversion related data and finding potential problems,many usability issues and ensuring websites meet W3C code standards.

Our Reliable Search Engine Marketing Process